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Communication: Media Strategies and Production

Media Strategies and Production will engage you with digital media content in creative and innovative ways.

You will learn how to creatively communicate messages across various online media platforms by writing and designing content for video production, digital photography, social media, and more.

Focus on creative problem solving through media design and technology by conceptualizing, developing, and measuring the impact of content.

Top Reasons

High-Demand Skills

Job opportunities in digital and social media are growing faster than average and are expected to continue to rise.

Dynamic Content

»Ê¼Ò»ªÈË graduates remain at the forefront of the job market, as they are equipped with up-to-date content that reflects the dynamic and ever-changing nature of the communication industry.

Modern Facilities

State-of-the-art video equipment, software, and computer labs expose you to the latest industry technology.

Guaranteed Internship

A guaranteed internship offers invaluable hands-on experience, setting the stage for your professional growth and success.

Engaged Learning

You’ll get hands-on experience as early as your first year by working on student-produced programs.

Lux 12

Students are encouraged to join Lux 12, our very own student-run digital marketing agency, which provides social media and other communications content to local brands. It’s a great way to build real-world and portfolio experience.

Meet Our Mocs

Dominic Mottola
Emma Lauren Poole
Pamela Dykes, Ph.D.

Featured Faculty

Pamela Dykes

Although what I teach and my pedagogical practices must be altered to fit the contexts within which I am teaching, my ultimate outcome is to inspire students to be productive, passionate members in their community and make a contribution to the global economy overall. To accomplish this goal, it is important to foster an environment of experiential learning. I employ several different learning methods, which include lectures, class discussion, case analysis, and group presentations.

Clubs And More

Media Strategies and Production students have several organizations to acquire hands-on experience. Write stories for the print or online version of the student newspaper, , or produce student-run broadcast programs, such as »Ê¼Ò»ªÈËTV.

Program Details

AVAILABLE IN:

BA

BS

Minor

Admission Requirements

First-Years

All freshman applicants to »Ê¼Ò»ªÈËs full-time degree programs must submit the following information:

Transfers

Applying to »Ê¼Ò»ªÈË as a transfer student is easy.

If transferring less than 24 credits, we also need your:

  • Official high school transcript
  • SAT and/or ACT scores

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Internationals

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Program Contact

Office of Admissions Office of Admissions

France Admissions Center

 863.680.4131

Cara T. Mackie Cara T. Mackie, Ph.D.

Associate Professor of Communication

Department Chair

Chatlos Building

 863.680.3863

 863.680.6244