Communication: Advertising and Public Relations
Advertising and Public Relations represent a vital intersection of art and commerce.
Throughout »Ê¼Ò»ªÈË’s program, you'll develop the ability to critically analyze media while honing your skills in crafting and delivering persuasive messages tailored to specific audiences. With a robust foundation in multimedia and immersive learning opportunities, you'll emerge prepared to apply your corporate communication expertise across diverse sectors, including creative fields, advertising, public relations, and marketing.Top Reasons
Go Beyond
Forge lasting connections with professors and industry leaders, extending well beyond graduation. Join Lux12, »Ê¼Ò»ªÈË’s student-run digital marketing agency, to gain hands-on experience crafting content for local brands, enhancing your real-world skills and portfolio.Guaranteed Internships
Secure invaluable internship experiences that apply classroom learning to real-world settings. These internships not only provide practical skills but also serve as networking opportunities extending into your professional career.Industry Relevant Curriculum
Stay ahead of marketing trends with our cutting-edge curriculum, shaped by instructors with extensive industry experience. Benefit from real-life insights in the classroom, ensuring you're prepared for the dynamic marketing landscape.Conference Opportunities
Gain valuable exposure and feedback from industry professionals and peers and you showcase your academic work at statewide and national conferences and competitions.vides valuable opportunities to present your work at statewide and national academic conferences and competitions.Location
Located in Lakeland between Tampa and Orlando, »Ê¼Ò»ªÈË’s prime location offers diverse internship and career opportunities in major media markets. Explore internship options or kick-start your career in a thriving industry hub.AdFed and FPRA
Join AdFed or Florida Public Relations Association, »Ê¼Ò»ªÈË’s student-run professional networking organizations. Monthly campus meetings bring local and nationally recognized speakers to talk with students about the latest trends in the industry.Meet Our Mocs
Dominic Mottola
Jessie Praley
Kelsey Elmhorst
Sarah Dube
Wendy Kiesewetter
Featured Faculty
Cara T. Mackie
Clubs And More
Advertising majors are encouraged to participate in the National Student Advertising Competition (NSAC), which provides an opportunity to work on a real-life advertising campaign.
You’ll have numerous opportunities to network with industry professionals and tour advertising agencies as a member of our student advertising and public relations organizations.
Advertising majors are encouraged to participate in the National Student Advertising Competition (NSAC), which provides an opportunity to work on a real-life advertising campaign.
You’ll have numerous opportunities to network with industry professionals and tour advertising agencies as a member of our student advertising and public relations organizations.
Program Details
AVAILABLE IN:
BA
BS
Minor
Admission Requirements
First-Years
All freshman applicants to »Ê¼Ò»ªÈËs full-time degree programs must submit the following information:
- A completed application form
- An official high school transcript
- SAT and/or ACT scores (unless applying Test-Optional)
- Academic recommendation
Transfers
Applying to »Ê¼Ò»ªÈË as a transfer student is easy.
- A completed application form
- Personal statement
- All official college transcripts
- Social standing form
If transferring less than 24 credits, we also need your:
- Official high school transcript
- SAT and/or ACT scores
Internationals
Program Contact
Cara T. Mackie, Ph.D.
Associate Professor of Communication
Department Chair
Chatlos Building
863.680.3863
863.680.6244
